Print

Biotech curriculum

Comprehensive print program for a multi-course biotech curriculum. Project includes expansive grid system and design standards to govern a range of ready-to-use teacher and student resources.

Role: Senior Creative Director
Client: Genentech

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Breaking down barriers and preparing learners for tomorrow’s biotechnology workforce through engaging instructional resources.
Instructional materials give students access to practical resources and industry professionals, empowering them to become compassionate, collaborative, and creative leaders who will solve the most pressing social challenges in biotechnology and beyond.
Comprehensive system includes layout grid, extensive paragraph and font styles, color palette for each course, and reliance on Creative Cloud Library for managing a dozen templates, 100s of images and graphics, and type styles across a distributed team of designers.

Project Scope

Each course includes flexible topic-based units and supplementary instructional resources to equip educators with strategies that engage students in the range of biotechnology.
Each unit includes lesson plans, labs, student capture sheets, and presentations that empower educators to engage all students. These lesson components can be downloaded for use in the classroom and are meant to be easily incorporated into the most popular learning management systems.
Each unit includes a video introduction that provides context and visual representation of the topic.
The Master Class Video Series show how educators are using Futurelab+ resources to engage students with topics and careers related to the biotech industry.
Supporting the entire program will be eight interactives that provide students with a simulated hands-on experience in a wet lab environment.